Campaign Profit Curve

Optimize staffing allocation across campaigns for maximum ROI

The Profit Curve shows where additional staffing hours generate profit and where they start losing money. Each campaign has a different cost structure, conversion rate, and revenue per conversion — so the optimal allocation is weighted by marginal return, not equal distribution. Add your campaigns with their economics, set your total available hours, and the optimizer finds the staffing mix that maximizes total profit. The curve visualizes diminishing returns: the first hours on a high-converting campaign are gold, but eventually each additional hour produces less revenue than it costs. That bend in the curve is where you should shift hours to the next best opportunity.